Hotel fashion has changed. What was once a uniform look has evolved into an outlet to express your brand through. How your look makes people feel is an important part of your hospitality.
A Look To Remember
Although uniforms should blend in with your business, they shouldn’t be forgettable. Hotels that don’t take uniforms into account are missing an opportunity.
Your unique uniforms should be a welcome extension of the brand; tailor made and designed to reflect the personality of the property. Everything from the architecture to the clientele to the uniform in perfect sync. If a hotel has a certain look, then the uniforms should have a certain look too.
This goes beyond something as direct as a logo; it’s more about the color and texture of your property and branding expressed through your uniforms. Hotel fashion should be a living embodiment of your brand, not a walking billboard.
Hotel fashion is a memorable part of the stay and something people connect with on an emotional level. I’ve had people call me who remember cool coats or a cool dress for front-of-house.
Although this is particularly true for concierge, who create a guest’s first impression, your uniforms should speak for you across all staff positions, back-of-house included.
High-End Designs
Nowadays, hotel fashion is more than just a standardized uniform, it’s a professional take on upscale designs.
Boutique hotels, in particular, are following fashion trends and using plaids, checks, leather ties, specialized belts and shoes. Every hotel could take a note from that. A distinct look is all about the details, even something as simple as a button or a scarf.
But it should speak to the clientele you’re catering to, not just to the fashion trends of the day.
Fashion In Practice
Practicality is important too, of course; these are working uniforms after all.
The weather might dictate whether you use a jacket or not, but seasonal uniforms are another opportunity for your brand to shine.
The demands of the position may require more movement, but also offer new ways to adapt existing designs.
Your uniforms should fit perfectly in cut, design, and use. There are so many ways to create a bespoke look that speaks louder than words ever could.
I. Buss & Allan has been in the uniform business for four generations; it’s our business to fashionably represent yours. Don’t let hotel fashion get lost in the mix, contact us to get started on a unique design for your hotel.
