Doormen are the first line of defense for any building, but they are also their ambassadors of style. Since doormen are essentially the icing on a building “cake,” their uniforms need to stand out.

“People don’t realize that the uniforms should be an extension of any redesign of the lobby or logos,” insisted Jennifer Busch, a fourth-generation Manhattan uniform designer.

Busch has a penchant for fashion that she proudly shares with the real estate industry through her work with her family’s I. Buss-Allan Uniforms®. Busch joined 13 year ago and is now a vice-president. She laughed, “It’s in my blood.”

Her father, Stuart, is now president of the company established in 1892 by her great-grandfather Isaac. The company prides itself on elegant designs and full service, domestically sewn creations.